Another food blog? What else is new?

Hello world!

I figure my first blog post should contain a few main things. Try to skim through and see if the value proposition I’m proposing is worth sticking around for!

So, what’s your story?

I recently graduated from university in Ottawa, Ontario with a commerce degree and immediately went into a full time marketing position in the finance industry. I was the type of student who would have a full time course load, work part time (and sometimes full time) in a marketing office, and be a teaching assistant for marketing courses at university. It was 75% because I needed to put myself through school and pay rent from the age of 19, and 25% because I’m a workaholic. Having said that, because I was so busy with being busy, I never really had time to slow down. Now that I only have one thing on my day-to-day agenda, it was only a matter of time before I went into a full on identity crisis!

Trying to find my passion wasn’t as difficult as I thought it’d be. My passion is simple and it’s primitive. It’s food. It’s cooking. It’s providing nourishment for the ones you care for. I don’t want to get too Michael Pollan on everyone here, but I was raised in a family where food meant love. This may not be an overly healthy relationship you want with food, but finding the right balance is also a journey I hope to share with you guys.

Ugh, another food blog? What else is new?

Well, I can’t argue with you there. However, I can tell you that my food and cooking blog has a goal. And no, it’s not to monetize traffic and focus on my SEO metrics. Even though I am an extremely analytical person with a resume focused on data and marketing metrics, I’m going to focus on something else here. Not too long ago I read an article that stated that Millennials are the generation that spend the most on dining out. A whole 44% of food dollars to be exact.

I’m not hating on eating out here, I love going to restaurants, being served, and eating meals I could never prepare at home. It’s almost one of my favourite pastimes. However, I think a part of this 44% has to do with the fact that some of my fellow millennials aren’t confident enough to cook the meals they see in restaurants, at home. I’m trying to tell you different. You can eat incredibly delicious, high quality, delicate food right in your home.

Okay.. Where’s that value proposition you promised?

The value this food blog is trying to bring to you is cost evaluation. With every recipe I post, I’ll be including the costs involved for each ingredient to the cent and provide the full cost to prepare the meals. And you can never forget about the opportunity costs here either. With the numbers involved, I hope to show you guys that making delicious food isn’t hard, and it’s actually really cheap. Compare these costs to those 15$ cocktails and 18$ minuscule plates of ceviche at restaurants, and who knows, maybe you’ll say the words “Lets dine in” a little more often. Stay tuned!

Advertisement